Art of naming your users in ideation process

[Published on nextbigwhat.com here http://www.nextbigwhat.com/user-persona-ideation-and-product-attributes-297 ] In the initial days after I passed out from IIT, used to have dozens of business plans everyday, and was already working on few of them in a given month. Later I realised those were not business plans but cool ideas, thats all. After I was done coding, I was […]