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Messaging aggregation platform and challenges

A messaging aggregation platform is a platform that is capable of receiving and sending messages to multiple (and popular) messaging platforms.  Existing messaging apps installed on user devices act as invisible apps available for and tie into our platform. Benefits for end (consumer) users who consistently rely and use a favorite platform include not needing to install any new apps, let alone change and learn new behavior; but rather, businesses that use a messaging aggregation platform merge into current habits and preferences of users.