entrepreneurship How To's

Socio-psychological factors for viral engagement

Human beings are instinctively social creatures. Social media apps, largely since Facebook, have categorically tapped into some basic elements of social interaction, and brought it into cyberspace; and it is for this reason that they’re some of the largest and most influential companies in the world – and hence also some of the most ubiquitous, publicised, and scrutinised.

Social media, in general, lays its groundwork on some basic socio-psychological phenomena, which we should certainly keep in mind if we wish to create the next big thing in this space;

Acceptance, and sense of belonging

For the most part, people are largely driven by their need to belong. Our need for social acceptance is very high, and it manifests in various ways, eg.


Good to Great mindmap