Categories
entrepreneurship startups

Behind your next disruptive innovation

[Published at nextbigwhat.com here]

The frustration of finding an innovation is killing your innovation. The frustration of thinking how your competitor or peers are coming up with those innovative ideas and you striking hard, trying to prove point is exactly taking you away from the innovation process. You need to get out and follow time tested principles to create disruptive innovations. During the starting of my professional life, I had the same frustration. After founding two companies and doing a successful exit in Plustxt recently, I have realised and have started ritualising experiments on the process to bring a disruptive innovation out to the market. Like most of our talents and skills we have acquired, disruptive innovations are made happen by you following a process of loop to learn and execute. They are not EUREKA moments. Would share my experiences along with learnings borrowed from books I have read and videos I have watched which I have always tried to apply when thinking of disruptions.

The first thing to know about disruptive innovation is, disruptive  innovation need not necessarily be a technically advanced or complicated solution, but it can be more accessible, cheaper, fast or easy to use.

A disruptive innovation happens when people have job to do. There are people who have a particular job to do but they don’t find a better solution to do this. There are two kind of people I am referring here. One are the direct consumers who are already trying out ways to do their job. Others are non – consumers, who are not trying to do this job, they think they don’t have much problems doing this job and are less demanding. But their life would drastically change if they start doing this without any factors inhibiting them consuming and they don’t know about it. They still have job to do. Innovations which focus around people of first type is sustaining innovation. Real disruptive innovations happen when you start focussing on non – consumers too.¬†

Categories
startups

Looking for a product manager for your startup? Find a conflict manager

on nextbigwhat here

A startup is an experiment turned to a company designed to grow fast and achieve the purpose it was intended to serve in its lifecycle. So, if you call your company a startup, you are always trying to make your experiment succeed and turn it into a viable business. So far so good, you saw an opportunity in a space, you worked out an idea to turn that opportunity into business, you got the first product delivered, you raised little money to keep going and now you suddenly realize you would need a Product Manager since everything is growing so fast that it is becoming impossible for you to spend 24×7 of your time thinking and working on your product and even if you are doing so, you require a more dedicated person who is meant only for this job.