[Published at nextbigwhat.com here]
The frustration of finding an innovation is killing your innovation. The frustration of thinking how your competitor or peers are coming up with those innovative ideas and you striking hard, trying to prove point is exactly taking you away from the innovation process. You need to get out and follow time tested principles to create disruptive innovations. During the starting of my professional life, I had the same frustration. After founding two companies and doing a successful exit in Plustxt recently, I have realised and have started ritualising experiments on the process to bring a disruptive innovation out to the market. Like most of our talents and skills we have acquired, disruptive innovations are made happen by you following a process of loop to learn and execute. They are not EUREKA moments. Would share my experiences along with learnings borrowed from books I have read and videos I have watched which I have always tried to apply when thinking of disruptions.
The first thing to know about disruptive innovation is, disruptive innovation need not necessarily be a technically advanced or complicated solution, but it can be more accessible, cheaper, fast or easy to use.
A disruptive innovation happens when people have job to do. There are people who have a particular job to do but they don’t find a better solution to do this. There are two kind of people I am referring here. One are the direct consumers who are already trying out ways to do their job. Others are non – consumers, who are not trying to do this job, they think they don’t have much problems doing this job and are less demanding. But their life would drastically change if they start doing this without any factors inhibiting them consuming and they don’t know about it. They still have job to do. Innovations which focus around people of first type is sustaining innovation. Real disruptive innovations happen when you start focussing on non – consumers too.