Gaetan Dugas Strategy for viral marketing – Presentation template

Before you go and read the presentation template, please note:

• I do not intend to present a strategy to spread HIV, but to learn from Gaetan Dugas case study

• Guiding Principle: Any viral campaign needs a good virus, humans who will carry, an easy medium to give to others and a perfect environment for the medium

• Product is good or bad is not discussed here (AIDS for users is bad, in this case)

• My aim is just to present a template which can help you draft a viral strategy for your product

Gaetan Dugas Viral Marketing Presentation Template from Parag Arora