Gaetan Dugas Strategy for viral marketing – Presentation template

Before you go and read the presentation template, please note:

  • I do not intend to present a strategy to spread HIV, but to learn from Gaetan Dugas case study
  • Guiding Principle: Any viral campaign needs a good virus, humans who will carry, an easy medium to give to others and a perfect environment for the medium
  • Product is good or bad is not discussed here (AIDS for users is bad, in this case)
  • My aim is just to present a template which can help you draft a viral strategy for your product

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